Friday, 4 November 2011

Main Task: Case Study of a Publishing House














Condé Nast produces many high-quality magazines, such as the well known magazines:

Vogue

Glamour

Weird

GQ

CNTraveller

EasyLiving

Brides

Condé Nast distributes many different magazine genres which have different target audiences. However these target audiences are at a similar age group, around the mid twenty’s to the early thirties. For example Glamour, Vogue and Brides are fashion and lifestyle magazines aimed for young women around their mid twenties, because they are most likely to be reading magazines based on fashion, makeup, celebrities, because these are the things they are most likely to be involved in.
On the other hand Weird is actually a “weird magazine” because the magazine is based on technology, science, entertainment, politics, business and culture magazine, and contradicts the other magazines that Condé Nast produces. Weird magazine has all the weird news, photos, videos and reviews of general stuff. The weird magazine is targeted to mainly middle class technology admirers; the average age of the reader of Weird magazine is 32 which consist of men mainly.

Each magazine that Condé Nast publishes has different target audiences. By each magazine having its own target audience means that the income for Condé Nast will increase and at the end they will make a good profit.

Condé Nast is known as the “lifestyle magazine”- this is a kind of magazine that doesn’t focus on one thing. Condé Nast includes different wide variety of topics in many of their magazines. Each magazine that Condé Nast publishes will have a wide range of topics which will create a wider audience range.

There has been an interesting performance with Condé Nast. The number of sales and subscriptions has raised a lot.


















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